The tone of voice, the target group, the knowledge, the feeling. Writing persuasive copy is a superpower. 🚀 And it's been mine, for over a decade now. Great content in an engaging format that achieves its goals - That takes some experience. Let's scroll! 🍋
FX Agency (2022-now)
More and more companies are finding purpose as important as profit.
So does FX Agency, who is in the process of becoming a B-corp.
Check out their story in this article. More work coming soon!
World Signatures (2022)
I love this talent agency, founded by Jolien. We used to work together
before when she was still a video producer, but these days I help her
out with the copy for her beloved World Signatures.
Werken bij Defensie (2021-now)
One of my most awesome copywriting gigs comes from agency Radancy,
where I’ve started writing a monster job in 2021: the (re)writing of
hundreds of vacancies for The Dutch Ministry of Defence. Not only
am I now an expert on all the units, I’ve also had the opportunity
to speak to our very own soldiers.
✔ Vacancy copy ✔ Event copy ✔ Long copy ✔ Interviewing ✔ Landing pages ✔ Social ads
From case videos for Smint, 538, Praxis, Nivea and Vodafone/Ziggo
to visual copy and interviews for NS and NS International: even
though I left my desk as an employee at Yune, I am still part of
Via agency Frequin I wrote the social copy for one of their
clients on a monthly basis: Servero! Known for the fruit and apple
compote in your local supermarket.
months of copy
social copy written
✔ Social copy ✔ Visual copy ✔ Creative copy
Salta Group (2022)
Via agency Brandsinc I started working fulltime from January to March
as a content specialist for NCOI. My job was to create content for
the landing pages about the new subsidy programme of the Dutch
government: the STAP budget.
hours of blood, sweat and tears
✔ Landing pages ✔ Branded content for NU.nl ✔ EDM copy ✔ Social copy ✔ VO copy ✔ Whitepaper copy
Fortis Fysiotherapie (2022)
You know when your physiotherapist becomes your friend?
No? Well, it happened to me. This is why Fortis hires me
to do their content, and I keep seeing them when it comes
to my back.
We Do I Do (2019)
If the corona pandemic hadn’t killed this startup, I would have
definitely used WeDoIDo to plan my not-yet existing wedding.
The video, for which I wrote the voice over, remains a gem.
NIO Lifestyle (2015)
I’ve gotten to know the Adolfs sisters back in 2013 when I stayed
in their beautiful villa on a – at the time still unspoilt part of
– Bali. The house that they rent out to tourists who go off the
beaten track had developed into a brand in the last years, called:
Nio Lifestyle. I helped out with press releases and social media.
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